Маркетолог - Краков
Зарплата 3500-5000 €

SDSV&Meeting is hiring!

Description: We are looking for an Advertising Analyst to analyze the effectiveness of advertising campaigns and provide data for optimizing marketing strategies.

Requirements:
• Higher education in marketing, statistics, or related fields.
• Minimum 3 years of experience as an advertising analyst.
• Experience with analytics tools (Google Analytics, Tableau).
• Excellent analytical skills and attention to detail.
• Experience with large data sets.

Responsibilities:

1 Collect and analyze data on advertising campaigns (KPI: CPA, CTR, CPL).
2 Prepare reports and visualize data using tools (Google Analytics, Tableau).
3 Conduct competitive analysis and monitor market trends.
4 Evaluate ROI and ROAS for advertising campaigns.
5 Analyze user behavior and optimize advertising strategies.
6 Interact with marketing and advertising teams to provide insights.
7 Develop and conduct A/B tests.
8 Set up and manage analytics tools.
9 Develop recommendations for improving advertising campaigns.
10 Prepare presentations for management.
KPI Examples:
• CPA (Cost Per Acquisition)
• CTR (Click-Through Rate)
• CPL (Cost Per Lead)
• ROI (Return on Investment)
• ROAS (Return on Advertising Spend)

Salary and Benefits:
• Salary: from 3500 to 5000 euros per month, depending on experience.
• Bonuses: annual bonus up to 15% of the annual salary upon achieving KPIs.
• Additional bonuses: performance bonuses, retention bonuses.
• Health insurance, pension plan, and wellness programs.
• Compensation for professional development and training.
• Flexible working hours and remote work options.

Location: Krakow, Poland. Remote work options can be discussed.