Специалист по контекстной рекламе - Краков
Зарплата 3000-4500 €

SDSV&Meeting is hiring!

PPC Specialist
Description: We are looking for a PPC Specialist to manage and optimize PPC campaigns aimed at increasing traffic and conversions.

Requirements:
• Higher education in marketing, economics, or related fields.
• Minimum 3 years of experience in PPC.
• Knowledge of tools for managing PPC campaigns (Google Ads, Bing Ads).
• Experience with analytics tools (Google Analytics).
• Excellent analytical skills and attention to detail.

Responsibilities:
1 Develop and manage PPC campaigns (Google Ads, Bing Ads, social media).
2 Monitor and optimize campaigns to achieve target metrics (KPI: CPC, CPA, CTR).
3 Analyze data and prepare reports on campaign performance.
4 Conduct A/B tests to improve conversion rates.
5 Optimize keywords and ad copy.
6 Manage campaign budgets and optimize expenses.
7 Monitor competitors and analyze their strategies.
8 Manage mobile advertising strategies.
9 Optimize social media advertising campaigns.
10 Set up and manage automation tools (Google Ads Scripts).

KPI Examples:
• CPC (Cost Per Click)
• CPA (Cost Per Acquisition)
• CTR (Click-Through Rate)
• Conversion Rate
• ROAS (Return on Advertising Spend)

Salary and Benefits:
• Salary: from 3000 to 4500 euros per month, depending on experience.
• Bonuses: annual bonus up to 15% of the annual salary upon achieving KPIs.
• Additional bonuses: performance bonuses, project completion bonuses.
• Health insurance, pension plan, and wellness programs.
• Compensation for professional development and training.
• Flexible working hours and remote work options.

Location: Krakow, Poland. Remote work options can be discussed.