Агентство ESCA

Head of Category Management and Trade Marketing for work with foreign markets – India. #Mumbai or #Delhi $2500+kpi+relocation package. 1. Assortment and positioning management: • Work with the current assortment; analysis; formation of a portfolio of brands and SKUs; price positioning; competitor analysis; • Development of innovative and renovated assortment with own R&D and third-party organizations; • Adaptation of products and labeling in accordance with local legislative requirements; work with certification; • Work with packaging. 2. Marketing communication: • Marketing planning of support by country; • Adaptation (sometimes development) of creative materials unique platforms for specific markets; • Search for contractors (ATL BTL TTL agencies): conducting tenders; project work; documentary support; implementation of planned ATL and BTL projects; • POSM: development; manufacturing; distribution. 3. Trade marketing: • Planning (together with markets) of trade marketing projects; promotional plans for networks; calculations; protection; implementation; analysis; • Work with HO: relocation of equipment; documentation; resolution of customs issues. 4. Work with co-packers: • Introduction of new products and adaptation of products from other markets; • Pricing and working conditions; • Contractual support; • Coordination of work with third parties (suppliers) for unique raw materials. 5. Marketing research: • Planning of marketing research; • Tender and documentary support; • Implementation of 360 with selected contractors. 6. Commercial support: • Formation and optimization of value chain; • Product mix; • Calculation of efficiency models; • Conclusion of supply contracts; • Support in managing importers distributors' funds; • Participation in negotiations with importers. 7. Participation in exhibitions: • Planning of exhibition events; • Coordination and implementation of participation in exhibitions; • Documentary support; • Processing of collected contacts. 8. Development of new business: • Analytics of potential markets using Global Data; • Formation of portfolio offer and benchmarks in the market; target price positioning; • Studying possibilities of product adaptation; • Preparation of specifications. Trial period 3 months.